Established in 2013
Primavera Gesha | Pre-Sale Item

Primavera Gesha | Pre-Sale Item

****This is a limited run offer.  We have a total of 20 coffee bags available to sell. This offer will last until end of January.****

This Cup of Excellence winner made history as being the most expensive coffee sold in the country of Brazil!  The combination of variety and meticulous processing of the Primavera farm makes this cup of coffee as close to fruit juice that you can get. 


Following his father’s footsteps, producer Ricardo Tavares has dedicated his life to the coffee industry. Ricardo’s father began in the roasted coffee industry, delivering products to meet the demands of Brazil’s domestic coffee consumption. Ricardo began his own story in the world of coffee business at age 19, when he accompanied his father on a trip to northern Brazil. After returning from the rolling hills of coffee trees, Ricardo decided not to continue his career as an economist and, instead, dedicated himself entirely to the purchase and sale of coffee beans in the interior of Minas Gerais.

It was always Ricardo’s dream to own and operate coffee farms, and, years after beginning work in coffee, he acquired Fazenda Primavera, which is the ultimate fulfillment of that goal. The 980 hectares planted with coffee are not just a farm but a property he and his team have built into a regional exemplar of the possibility of specialty coffee production in Brazil, transforming it from its origins in traditional coffee production by Portuguese families who arrived in the late 70’s, when coffee production in the region began.

Fazenda Primavera is located in the municipality of Angelândia, Minas Gerais, a region at the transition between biomes, with land and vegetation characteristics of both the lush, biodiverse Atlantic forest and the savannah climate of the Cerrado. With high relative humidity, the climate on Primavera is quite similar to that of Central America, with dry and rainy periods. Coffee is planted in both flat and hilly areas and has streams and rivers running through its length. The farm’s elevations, between 1000 to 1050 meters above sea level, promote the cultivation of specialty coffee and the climate also provides favorable conditions with average temperatures between 20 and 24 °C annually and precipitation of 1,000 to 1,300 mm.